At its core, OKR is a simple yet profound framework for defining and tracking objectives and their outcomes. Think of it as a goal-setting methodology that helps individuals, teams, and entire organizations connect their efforts to measurable results.
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Let's break it down:
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O is for Objective: Your Objective is what you want to achieve. It's a qualitative, ambitious, and time-bound goal that should inspire and motivate. An Objective answers the question: "Where do I want to go?"

• Example Objective: “Revolutionize our customer support experience.” (Notice it's aspirational and clear, but doesn't specify how yet.)
  
  

KR is for Key Result: Your Key Results are how you will measure progress towards your Objective. They are specific, measurable, and quantifiable metrics that indicate whether you've achieved your Objective. A Key Result answers the question: "How will I know if I'm getting there?"
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• Example Key Results for the Objective above:
  
  • “Increase Customer Satisfaction Score (CSAT) from 75% to 90%.”
  • “Reduce average customer response time from 3 hours to 30 minutes.”
  • “Achieve a Net Promoter Score (NPS) of 50 or higher.”
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In essence, an OKR looks like this:
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Objective:

• Key Result 1: (Metric)
• Key Result 2: (Metric)
• Key Result 3: (Metric)
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OKRs are typically set for a specific period, most commonly a quarter (3 months), but can also be annual for overarching company goals. The magic happens when these short, measurable cycles allow for rapid learning and adaptation.