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OKR examples

100 OKR examples for growing teams

Objectives and measurable key results for eight teams, written for companies of 30 to 200 people. Copy one, swap in your own numbers, and check it every week.

1 · OBJECTIVE

Says where you’re going

One short line a team can remember. It should matter this quarter and be a stretch, not a to-do.

2 · KEY RESULTS

Are numbers, not tasks

Each key result is an outcome you can check: from where you are today to where you want to be.

✕Launch a referral program
✓Grow referred sign-ups from 20 to 45 a month
3 · RHYTHM

Get checked every week

Three to five key results per objective, each with an owner, updated weekly so problems show up early.

14 EXAMPLES

Company-wide OKRs

Company-wide OKRs set the direction for the quarter. Keep them to three or four, owned by the leadership team, so every team can see what theirs should support.

GROWTH
Objective

Grow revenue faster than headcount

  • KR1Grow ARR from $4.2M to $5M
  • KR2Raise revenue per employee from $150K to $165K
  • KR3Keep net revenue retention at or above 105%
GROWTH
Objective

Win more customers in our core segment

  • KR1Increase new customers from 30 to 45 a quarter
  • KR2Raise the win rate on qualified deals from 22% to 28%
  • KR3Cut the average sales cycle from 62 to 50 days
CUSTOMERS
Objective

Keep the customers we already have

  • KR1Reduce logo churn from 3.1% to 2% a month
  • KR2Raise net revenue retention from 98% to 106%
  • KR3Raise NPS from 31 to 40
CUSTOMERS
Objective

Make the first month with us excellent

  • KR1Raise the share of new customers active in week one from 55% to 75%
  • KR2Cut median time to first value from 14 to 7 days
  • KR3Reduce churn in the first 90 days from 9% to 5%
PROFITABILITY
Objective

Reach cash-flow breakeven without slowing growth

  • KR1Move monthly net burn from -$180K to $0
  • KR2Raise gross margin from 68% to 74%
  • KR3Keep quarterly revenue growth at or above 8%
PROFITABILITY
Objective

Spend less to win each customer

  • KR1Cut blended CAC from $9,400 to $7,500
  • KR2Shorten CAC payback from 19 to 14 months
  • KR3Raise the share of pipeline from inbound from 35% to 50%
PEOPLE
Objective

Build a team people want to stay in

  • KR1Cut regretted attrition from 14% to 8% annualized
  • KR2Raise eNPS from 12 to 30
  • KR3Have 90% of managers hold a check-in with every report each week
PEOPLE
Objective

Hire the people this year's plan depends on

  • KR1Fill 12 of 14 approved roles by quarter end
  • KR2Cut median time to hire from 48 to 35 days
  • KR3Keep 90% of new hires past their first 90 days
EXECUTION
Objective

Make our priorities clear to everyone

  • KR1Raise the share of team goals aligned to a company objective from 40% to 90%
  • KR2Raise check-in completion from 60% to 90% each week
  • KR3Have 85% of staff name the company's top three priorities in the pulse survey
EXECUTION
Objective

Deliver what we commit to each quarter

  • KR1Raise the share of committed goals scored 0.7 or higher from 45% to 70%
  • KR2Cut goals marked at risk at mid-quarter from 30% to 15%
  • KR3Ship 4 of the 5 roadmap items promised to customers
PRODUCT
Objective

Become the obvious choice in our category

  • KR1Raise trial-to-paid conversion from 14% to 20%
  • KR2Raise our G2 rating from 4.3 to 4.6 with at least 50 new reviews
  • KR3Win 60% of head-to-head deals against our main competitor, up from 45%
PRODUCT
Objective

Launch our new plan for larger teams

  • KR1Sign 15 customers on the new plan
  • KR2Reach $400K in new ARR from the plan
  • KR3Keep 95% of the plan's customers active after 60 days
EXPANSION
Objective

Prove we can win in a second market

  • KR1Sign 20 paying customers in the UK
  • KR2Reach $250K ARR from UK customers
  • KR3Keep UK CAC within 20% of the US figure
OPERATIONS
Objective

Run the business on numbers we trust

  • KR1Close the books within 7 working days, down from 15
  • KR2Cut manual data fixes in board reporting from 30 to 5 a month
  • KR3Raise teams reporting KPIs from one shared source from 3 of 8 to 8 of 8
FROM BEAM
Track your OKRs where your team already reports.

Set goals and key results in Beam, align them to company objectives, and see each week which ones are on track.

Start your 14-day free trialSee Goals in Beam →
13 EXAMPLES

Sales OKRs

Sales OKRs should move the numbers that predict revenue, not count activity. Track calls and emails as KPIs if you need them; put the outcomes in your OKRs.

PIPELINE
Objective

Build a pipeline that covers the quarter

  • KR1Raise pipeline coverage from 2.1x to 3.5x of quota
  • KR2Grow qualified opportunities from 80 to 120
  • KR3Raise the share of opportunities that match our ideal customer from 50% to 75%
PIPELINE
Objective

Turn more leads into real conversations

  • KR1Raise lead-to-meeting conversion from 8% to 14%
  • KR2Cut median response time to inbound leads from 9 hours to 1 hour
  • KR3Raise meeting show rate from 70% to 85%
REVENUE
Objective

Hit the quarterly number with room to spare

  • KR1Close $1.4M in new ARR against a $1.25M target
  • KR2Have 80% of reps at or above 90% of quota
  • KR3Raise forecast accuracy at week 6 from 70% to 90%
REVENUE
Objective

Win bigger deals

  • KR1Raise average contract value from $18K to $24K
  • KR2Close 5 deals above $60K, up from 1
  • KR3Raise multi-year contracts from 10% to 25% of new deals
WIN RATE
Objective

Win more of the deals we work

  • KR1Raise the win rate from 20% to 27%
  • KR2Cut deals lost to no decision from 35% to 20%
  • KR3Raise the win rate against our main competitor from 40% to 55%
VELOCITY
Objective

Close deals faster

  • KR1Cut the median sales cycle from 58 to 45 days
  • KR2Cut time from demo to proposal from 12 to 5 days
  • KR3Raise the share of deals with a mutual close plan from 20% to 70%
EXPANSION
Objective

Grow revenue from existing accounts

  • KR1Grow expansion ARR from $120K to $200K
  • KR2Raise accounts with more than one team using the product from 18% to 30%
  • KR3Raise upsell win rate from 30% to 45%
EXPANSION
Objective

Land in a new segment

  • KR1Sign 10 customers in healthcare
  • KR2Build $500K of qualified healthcare pipeline
  • KR3Keep the healthcare sales cycle under 75 days
TEAM
Objective

Get new reps productive sooner

  • KR1Cut ramp time to first closed deal from 90 to 60 days
  • KR2Have 3 of 4 new reps hit 50% of quota in their first full quarter
  • KR3Raise new-rep certification pass rate on the first try from 50% to 80%
TEAM
Objective

Keep our best sellers

  • KR1Keep regretted attrition in sales at zero
  • KR2Raise sales team eNPS from 5 to 25
  • KR3Have 100% of reps on an agreed development plan
PROCESS
Objective

Make the forecast something we can trust

  • KR1Raise opportunities with a next step and close date from 60% to 95%
  • KR2Cut deals that slip past their close date from 40% to 20%
  • KR3Raise forecast accuracy at quarter end from 80% to 95%
PROCESS
Objective

Give sales and marketing one view of the funnel

  • KR1Raise leads with a recorded source from 55% to 95%
  • KR2Cut leads rejected by sales from 30% to 15%
  • KR3Cut disputed lead counts between sales and marketing from 12 to 0 a month
PRICING
Objective

Protect price as we grow

  • KR1Cut the average discount from 18% to 10%
  • KR2Raise deals closed at list price from 25% to 45%
  • KR3Keep the win rate at or above 25% while discounts fall
13 EXAMPLES

Marketing OKRs

Marketing OKRs work best when they end in pipeline or revenue. Reach and engagement are useful, but only as steps toward a number sales also cares about.

PIPELINE
Objective

Make marketing the biggest source of pipeline

  • KR1Grow marketing-sourced pipeline from $900K to $1.5M
  • KR2Raise marketing's share of new pipeline from 40% to 55%
  • KR3Keep cost per qualified opportunity under $1,200
PIPELINE
Objective

Turn more website visitors into qualified leads

  • KR1Raise visitor-to-trial conversion from 1.2% to 2%
  • KR2Raise trial-to-qualified-lead rate from 30% to 40%
  • KR3Raise demo requests from 60 to 100 a month
DEMAND
Objective

Get found by the buyers we want

  • KR1Grow organic sign-ups from 150 to 260 a month
  • KR2Rank in the top 3 for 10 of our 25 priority keywords, up from 3
  • KR3Raise organic traffic to product pages from 4,000 to 7,000 a month
DEMAND
Objective

Make paid channels pay for themselves

  • KR1Cut paid CAC from $1,800 to $1,300
  • KR2Raise return on ad spend from 2.1x to 3x
  • KR3Raise paid trial-to-paid conversion from 10% to 15%
CONTENT
Objective

Become the go-to resource for our buyers

  • KR1Grow monthly readers from 20,000 to 35,000
  • KR2Raise sign-ups that start on a content page from 15% to 25%
  • KR3Get 30 new backlinks from industry sites
CONTENT
Objective

Help sales close with content

  • KR1Use case studies in 70% of late-stage deals, up from 25%
  • KR2Raise win rate on deals that use a case study from 24% to 32%
  • KR3Cut questions sales escalates to marketing from 40 to 15 a month
BRAND
Objective

Make our brand known in our niche

  • KR1Raise aided awareness among target buyers from 8% to 15%
  • KR2Grow branded search volume from 900 to 1,500 a month
  • KR3Earn 6 mentions in publications our buyers read
BRAND
Objective

Turn customers into our loudest advocates

  • KR1Grow published reviews from 60 to 120
  • KR2Grow referred sign-ups from 20 to 45 a month
  • KR3Publish 6 customer stories with named results
LIFECYCLE
Objective

Get more trials to their first win

  • KR1Raise trial activation from 35% to 50%
  • KR2Raise trial-to-paid conversion from 15% to 20%
  • KR3Cut time from sign-up to first key action from 3 days to 1
LIFECYCLE
Objective

Grow revenue from customers we already have

  • KR1Raise expansion revenue influenced by marketing from $40K to $80K
  • KR2Raise feature adoption emails' click-through from 3% to 6%
  • KR3Raise the share of customers using 3 or more features from 30% to 45%
EVENTS
Objective

Make events pay off in pipeline

  • KR1Generate $300K in qualified pipeline from 3 events
  • KR2Book 40 meetings at our main conference, up from 15
  • KR3Keep cost per event-sourced opportunity under $1,500
POSITIONING
Objective

Sharpen how we explain what we do

  • KR1Raise homepage-to-sign-up conversion from 2% to 3%
  • KR2Have 80% of sales calls use the new pitch, checked in call reviews
  • KR3Raise the share of trial users who name our main use case in onboarding from 40% to 65%
OPERATIONS
Objective

Measure what marketing actually drives

  • KR1Raise leads with clean source data from 60% to 95%
  • KR2Attribute 90% of closed revenue to a source channel, up from 40%
  • KR3Cut time to build the monthly marketing report from 2 days to 2 hours
12 EXAMPLES

Customer success OKRs

Customer success OKRs should show up in retention and expansion. Activity like calls and QBRs belongs in your plan; the OKR is what those activities change.

ONBOARDING
Objective

Get every new customer live fast

  • KR1Cut median time to go-live from 21 to 10 days
  • KR2Raise customers fully onboarded within 30 days from 60% to 85%
  • KR3Raise onboarding CSAT from 4.2 to 4.6
ONBOARDING
Objective

Make the first 90 days stick

  • KR1Reduce churn in the first 90 days from 8% to 4%
  • KR2Raise weekly active seats in month three from 55% to 75%
  • KR3Raise customers who hit their first success milestone from 50% to 80%
RETENTION
Objective

Keep more of the revenue we have

  • KR1Raise gross revenue retention from 88% to 93%
  • KR2Cut logo churn from 2.5% to 1.5% a month
  • KR3Save 60% of accounts flagged at risk, up from 35%
RETENTION
Objective

See churn coming early

  • KR1Flag 80% of churning accounts at risk at least 60 days before renewal, up from 30%
  • KR2Raise accounts with a health score updated weekly from 40% to 100%
  • KR3Cut surprise churn (no prior warning) from 50% to 15% of churned accounts
EXPANSION
Objective

Grow the accounts we look after

  • KR1Grow net revenue retention from 101% to 110%
  • KR2Raise accounts that add seats each quarter from 15% to 25%
  • KR3Source $150K in expansion pipeline from success managers
ADOPTION
Objective

Get customers using more of the product

  • KR1Raise accounts using 3 or more core features from 30% to 50%
  • KR2Raise weekly active users from 60% to 72% of seats
  • KR3Cut accounts with less than 30% seat usage from 20% to 8%
ADVOCACY
Objective

Turn happy customers into references

  • KR1Grow the reference pool from 8 to 20 customers
  • KR2Raise NPS from 35 to 45
  • KR3Get 25 new public reviews from customers
SUPPORT
Objective

Answer customers quickly and well

  • KR1Cut median first response time from 6 hours to 1 hour
  • KR2Raise support CSAT from 88% to 94%
  • KR3Resolve 80% of tickets within one business day, up from 60%
SUPPORT
Objective

Help customers help themselves

  • KR1Raise the share of questions answered by help articles from 20% to 40%
  • KR2Cut how-to tickets from 300 to 180 a month
  • KR3Raise help center article ratings from 70% to 85% helpful
RENEWALS
Objective

Renew on time without last-minute discounts

  • KR1Renew 95% of renewing ARR, up from 88%
  • KR2Cut the average renewal discount from 8% to 3%
  • KR3Close 90% of renewals before the renewal date, up from 65%
VOICE OF CUSTOMER
Objective

Make customer feedback shape the roadmap

  • KR1Tag 100% of feature requests to an account and its ARR
  • KR2Close the loop with 90% of customers whose request ships
  • KR3Raise the share of roadmap items backed by customer data from 40% to 75%
TEAM
Objective

Scale success without scaling headcount

  • KR1Raise ARR managed per success manager from $1.2M to $1.6M
  • KR2Keep NRR at or above 105% across all books
  • KR3Cut time spent on manual reporting from 6 to 2 hours a week per person
12 EXAMPLES

Operations OKRs

Operations OKRs make the rest of the company faster. Measure the time, cost and errors your teams feel, not the projects that should fix them.

EFFICIENCY
Objective

Make our core processes faster

  • KR1Cut order-to-invoice time from 5 days to 1
  • KR2Cut quote approval time from 48 hours to 8
  • KR3Cut manual steps in onboarding a customer from 22 to 10
EFFICIENCY
Objective

Spend less on tools we barely use

  • KR1Cut software spend from $38K to $30K a month
  • KR2Cut tools with under 50% seat usage from 14 to 4
  • KR3Keep employee satisfaction with internal tools at or above 4 out of 5
VISIBILITY
Objective

Give leaders one view of how the business is doing

  • KR1Have all 8 teams report weekly KPIs in one place, up from 3
  • KR2Cut time to prepare the weekly leadership update from 6 hours to 1
  • KR3Raise leaders who rate the weekly view as useful from 40% to 85%
VISIBILITY
Objective

Make every team's status visible without a meeting

  • KR1Raise weekly check-in completion from 55% to 90%
  • KR2Cut recurring status meetings from 12 to 5 a week
  • KR3Cut time managers spend chasing updates from 3 hours to 30 minutes a week
PLANNING
Objective

Run a planning cycle people trust

  • KR1Finish quarterly planning in 10 working days, down from 25
  • KR2Have 100% of teams publish goals before the quarter starts
  • KR3Raise the share of team goals linked to a company objective from 50% to 90%
QUALITY
Objective

Get it right the first time

  • KR1Cut billing errors from 3% to 0.5% of invoices
  • KR2Cut customer-facing process errors from 40 to 10 a month
  • KR3Raise first-time-right on new account setups from 80% to 97%
SCALING
Objective

Get ready to double without doubling ops headcount

  • KR1Cut process questions escalated to ops leads from 60 to 20 a month
  • KR2Cut hours spent on manual workflows from 120 to 50 a month
  • KR3Keep ops headcount flat while volume grows 40%
COST
Objective

Protect margin as we grow

  • KR1Cut cost to serve per customer from $310 to $250 a year
  • KR2Cut vendor spend by $120K a year through renegotiation
  • KR3Keep gross margin at or above 72%
RISK
Objective

Make the business resilient

  • KR1Pass the SOC 2 Type II audit with no major findings
  • KR2Cut critical vendor dependencies with no backup from 6 to 2
  • KR3Test the incident response plan twice and fix 100% of the gaps found
COLLABORATION
Objective

Cut the friction between teams

  • KR1Cut cross-team requests waiting over 5 days from 35% to 10%
  • KR2Raise cross-team handoff satisfaction from 3.1 to 4 out of 5
  • KR3Have 100% of shared goals list an owner in each team
DATA
Objective

Make decisions on data people trust

  • KR1Cut KPI definitions that differ between teams from 9 to 0
  • KR2Raise managers who trust the dashboard numbers from 45% to 85%
  • KR3Cut ad-hoc data requests to ops from 50 to 20 a month
WORKPLACE
Objective

Make hybrid work actually work

  • KR1Raise employees who say they have what they need to do their job from 70% to 88%
  • KR2Cut time to equip a new hire from 5 days to 1
  • KR3Raise the average office day satisfaction score from 3.4 to 4.2
12 EXAMPLES

Engineering OKRs

Engineering OKRs should describe what users and the business feel: speed, reliability and quality. Methods like Scrum or code review are how you get there, not the result.

DELIVERY
Objective

Ship value to customers more often

  • KR1Raise deploys to production from 3 a week to 15
  • KR2Cut lead time from merge to production from 3 days to 4 hours
  • KR3Ship 4 of the 5 customer-committed roadmap items this quarter
DELIVERY
Objective

Make our estimates something the business can plan on

  • KR1Raise sprint goals met from 50% to 80%
  • KR2Cut roadmap items that slip a quarter from 40% to 15%
  • KR3Keep unplanned work under 20% of capacity, down from 35%
RELIABILITY
Objective

Make the product something customers never worry about

  • KR1Raise uptime from 99.5% to 99.9%
  • KR2Cut customer-reported incidents from 12 to 4 a quarter
  • KR3Cut mean time to recovery from 3 hours to 45 minutes
RELIABILITY
Objective

Catch problems before customers do

  • KR1Detect 90% of incidents through alerts before a customer reports them, up from 40%
  • KR2Cut mean time to detect from 40 to 5 minutes
  • KR3Cut alerts that need no action from 60% to 15%
PERFORMANCE
Objective

Make the app feel fast

  • KR1Cut the 95th percentile page load from 3.2 to 1.5 seconds
  • KR2Cut median API response time from 450 to 200 milliseconds
  • KR3Raise users rating the app as fast in the survey from 55% to 75%
QUALITY
Objective

Ship fewer bugs

  • KR1Cut bugs reaching production from 25 to 10 a month
  • KR2Cut change failure rate from 18% to 8%
  • KR3Cut open critical bugs from 14 to 0
QUALITY
Objective

Make testing a safety net we trust

  • KR1Raise automated test coverage on critical paths from 45% to 85%
  • KR2Cut flaky tests from 60 to under 10
  • KR3Cut CI run time from 25 to 10 minutes
TECH DEBT
Objective

Make the codebase easier to change

  • KR1Cut time to ship a typical feature change from 8 days to 4
  • KR2Cut incidents caused by legacy services from 8 to 2 a quarter
  • KR3Cut tickets blocked by tech debt from 30% to 10%
SECURITY
Objective

Keep customer data safe

  • KR1Fix 100% of critical vulnerabilities within 7 days, up from 60%
  • KR2Pass the annual penetration test with no high-severity findings
  • KR3Raise internal tools protected by single sign-on and MFA from 40% to 100%
COST
Objective

Spend less on infrastructure per customer

  • KR1Cut cloud cost per customer from $18 to $12 a month
  • KR2Keep total cloud spend flat while customers grow 30%
  • KR3Cut idle and unused resources from 25% to 5% of spend
TEAM
Objective

Get new engineers shipping sooner

  • KR1Cut time to first production deploy for new hires from 15 days to 3
  • KR2Raise new-hire onboarding rating from 3.5 to 4.5 out of 5
  • KR3Raise services with a current runbook and owner from 50% to 100%
TEAM
Objective

Make engineering a place people want to stay

  • KR1Raise engineering eNPS from 10 to 30
  • KR2Cut after-hours pages per on-call engineer from 8 to 2 a week
  • KR3Keep regretted attrition in engineering at zero
12 EXAMPLES

Product OKRs

Product OKRs should measure the change in customer behavior a feature is meant to cause. Launching the feature is the plan; adoption and results are the key results.

ACTIVATION
Objective

Help new users get value in their first session

  • KR1Raise first-session activation from 30% to 50%
  • KR2Cut time to first key action from 20 to 5 minutes
  • KR3Raise day-7 retention for new users from 35% to 50%
ADOPTION
Objective

Get customers using our newest feature

  • KR1Raise accounts using the new reporting feature from 10% to 40%
  • KR2Raise weekly use among adopting accounts from 30% to 60% of seats
  • KR3Raise feature satisfaction from 3.6 to 4.3 out of 5
ENGAGEMENT
Objective

Make the product part of every team's week

  • KR1Raise weekly active users from 55% to 70% of seats
  • KR2Raise teams completing their weekly cycle from 60% to 85%
  • KR3Raise the average sessions per user from 2.5 to 4 a week
RETENTION
Objective

Give customers a reason to stay

  • KR1Raise 6-month account retention from 80% to 88%
  • KR2Cut cancellations that cite a missing feature from 35% to 15%
  • KR3Raise the share of accounts using 3 or more core features from 30% to 50%
MONETIZATION
Objective

Make it easy to upgrade

  • KR1Raise free-to-paid conversion from 4% to 7%
  • KR2Raise self-serve upgrades from 20 to 45 a month
  • KR3Cut upgrade checkout drop-off from 40% to 20%
DISCOVERY
Objective

Build what customers will actually use

  • KR1Validate or drop 4 product bets with customer evidence before build, up from 1
  • KR2Raise shipped features hitting their adoption target from 30% to 60%
  • KR3Cut features with under 5% adoption after 90 days from 40% to 15%
USABILITY
Objective

Make the product easy to learn

  • KR1Raise task success in usability tests from 65% to 90%
  • KR2Cut how-to support tickets from 250 to 120 a month
  • KR3Raise in-app satisfaction from 4.0 to 4.4 out of 5
MOBILE
Objective

Make mobile a first-class way to work

  • KR1Raise mobile weekly active users from 10% to 25% of users
  • KR2Raise mobile app rating from 3.9 to 4.5
  • KR3Raise core actions completed on mobile from 8% to 20%
ENTERPRISE
Objective

Make the product ready for larger customers

  • KR1Close 5 deals that needed SSO or admin controls, up from 0
  • KR2Cut security questionnaire items we can't meet from 18 to 3
  • KR3Raise admin setup completion in the first week from 50% to 85%
INTEGRATIONS
Objective

Fit into the tools our customers already use

  • KR1Raise accounts with at least one integration from 20% to 45%
  • KR2Raise retention for integrated accounts from 85% to 93%
  • KR3Cut integration setup time from 30 to 5 minutes
PRICING
Objective

Package the product so customers pick the right plan

  • KR1Raise average revenue per account from $3,200 to $3,800
  • KR2Cut downgrades from 3% to 1.5% of accounts a quarter
  • KR3Raise new customers choosing the annual plan from 30% to 50%
FEEDBACK
Objective

Hear from customers every week

  • KR1Raise in-app feedback responses from 50 to 200 a month
  • KR2Tag 100% of feedback to a product area
  • KR3Reply to 90% of feedback within 5 business days
12 EXAMPLES

People and HR OKRs

People OKRs should change how it feels to work here, measured in retention, engagement and hiring outcomes, not the number of programs launched.

HIRING
Objective

Hire great people faster

  • KR1Cut median time to hire from 45 to 30 days
  • KR2Raise offer acceptance from 70% to 85%
  • KR3Raise hiring manager satisfaction from 3.5 to 4.5 out of 5
HIRING
Objective

Build a more diverse team

  • KR1Raise candidates from underrepresented groups at final interview from 20% to 35%
  • KR2Raise women in engineering hires from 15% to 30%
  • KR3Keep offer acceptance equal across groups within 5 points
ONBOARDING
Objective

Make new hires productive in their first month

  • KR1Raise new hires who say they're fully productive at 60 days from 50% to 80%
  • KR2Raise onboarding satisfaction from 3.8 to 4.6 out of 5
  • KR3Keep 95% of new hires past 90 days, up from 85%
ENGAGEMENT
Objective

Make this a place people want to stay

  • KR1Raise eNPS from 8 to 25
  • KR2Cut regretted attrition from 15% to 9% annualized
  • KR3Raise pulse survey participation from 55% to 85%
MANAGERS
Objective

Help managers lead well

  • KR1Have 90% of managers hold a weekly check-in with every report, up from 50%
  • KR2Raise manager effectiveness score from 3.6 to 4.2 out of 5
  • KR3Cut teams with a declining mood trend from 6 to 2
RECOGNITION
Objective

Make good work visible

  • KR1Raise employees receiving praise each month from 40% to 75%
  • KR2Raise employees who feel recognized in the survey from 55% to 75%
  • KR3Raise teams sharing praise every week from 3 of 10 to 10 of 10
FEEDBACK
Objective

Make feedback a normal part of the week

  • KR1Raise employees who got feedback in the last 30 days from 45% to 80%
  • KR2Raise feedback requests from 30 to 120 a month
  • KR3Raise employees who say feedback helps them improve from 60% to 80%
GROWTH
Objective

Give people a clear path to grow

  • KR1Have 100% of employees with a development goal, up from 35%
  • KR2Raise internal moves and promotions from 10% to 20% of filled roles
  • KR3Raise employees who see a future here from 55% to 75%
WELLBEING
Objective

Prevent burnout before it starts

  • KR1Cut employees reporting high stress weekly from 30% to 15%
  • KR2Raise employees taking at least 15 days off a year from 60% to 90%
  • KR3Cut after-hours messages from managers by 40%
CULTURE
Objective

Make our values show up in daily work

  • KR1Raise employees who can name our values from 50% to 90%
  • KR2Tag 70% of praise to a company value
  • KR3Raise employees who agree leaders live the values from 60% to 80%
COMPENSATION
Objective

Pay people fairly and clearly

  • KR1Bring 100% of salaries within our published bands, up from 80%
  • KR2Close the gender pay gap for equal roles to under 2%
  • KR3Raise employees who understand how pay is set from 35% to 75%
OPERATIONS
Objective

Run people processes without the paperwork

  • KR1Cut time to process a new hire's paperwork from 4 days to 1
  • KR2Cut HR policy questions from 80 to 30 a month with a searchable handbook
  • KR3Raise employee rating of HR responsiveness from 3.4 to 4.4

Writing OKRs, answered

Want the full method? Read the free OKR guide.

How many OKRs should a team have?

Most teams do best with one to three objectives a quarter, each with three to five key results. If everything is a priority, nothing is.

What’s the difference between a key result and a task?

A key result is a measurable outcome, like “cut churn from 3% to 2%”. A task is something you do to get there, like “launch a win-back email”. Keep tasks in your plan and outcomes in your OKRs.

Should OKRs be tied to bonuses?

Usually not. Tying OKRs to pay encourages safe targets. Many teams score ambitious OKRs and treat 0.7 as a good result, then reward behavior and outcomes separately.

How often should we check OKRs?

Weekly. A short check-in on each key result, with a status of on track, at risk or behind, is enough to spot problems while there’s still time to act.

Can we use these examples as they are?

Use them as a starting point. Replace the numbers with your own baseline and a target that stretches your team, and drop anything that isn’t a priority this quarter.

Cancel the status meeting. Keep the updates.

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